E-commerce Audit

https://nordishem.se · 124 products · SE · 2026-07-18 (sample)

82 / 100 — Overall health

Executive summary

+283 364 SEK

Estimated annual margin upside

Top actions

#
1	Underpriced vs the Nordic market — 13 products Test raising toward 145–5 175 SEK; verified resellers support it — 13 products.	+283 364 SEK/yr
2	Missing product description — 20 products Write a unique 60-120 words description covering benefits, specs and use.
3	Missing Product structured data — 8 products Add Product JSON-LD (name, image, offers) so the page is eligible for rich results.
4	No product images — 5 products Add at least 3 high-quality images (hero + detail + in-use).
5	Images missing alt text — 87 products Add descriptive alt text to every product image (accessibility + image SEO).
6	Duplicate product description — 84 products Make each description unique — duplicated copy dilutes SEO and reads as boilerplate.
7	Ranking gap on a high-demand keyword — 83 products Optimize the page title, H1 and body copy for 'grillmark gasolgrill bord' + 63 more and add internal links — 83 products.
8	Thin product description — 42 products Expand to 60-120 words; thin copy underperforms in search and conversion.

Showing the 8 highest-priority of 21 jobs — the other 13 are in the sections below. These 21 jobs group 571 findings; the workbook's Jobs sheet has one row per job and its Actions sheet one row per finding.

Market-benchmarked 86 of 116 sampled products against verified same-product listings from Nordic resellers — margin figures are shown only for those.

24 of the 116 products we sampled could not be matched — the market-price service answered, but we could not confidently identify a comparable listing for them. Their market position is unknown, not confirmed to be correct.

6 of the 116 products we sampled could not be checked — the market-price service did not answer for them. Their market position is unknown, not confirmed to be correct.

Scores

SEO77

Ranking gap on a high-demand keyword (83 findings)

Technical & performancen/a

not available (could not be measured — 2 of 7 checks answered; site-blocked=5)

Structured data76

Missing Product structured data (142 findings; 104 of 124 measured)

Product images65

No product images (134 findings; 104 of 124 measured)

Product copy53

Missing product description (146 findings)

Product attributes92

Missing GTIN/EAN (42 findings)

Traffic97

Estimated organic traffic (1 finding)

Margin — repricing96

Underpriced vs the Nordic market (13 findings; 86 of 116 measured)

Margin — sourcingn/a

not available (not configured)

Substitutes (out of stock)98

Out of stock — data-backed substitutes available (7 findings)

Sourcing / restockn/a

not available (not configured)

SEO

Products	Issue	Recommended action	Priority	Estimated impact
83 AIRF-009, AIRF-011, AIRF-012 +80	Ranking gap on a high-demand keyword	Optimize the page title, H1 and body copy for 'grillmark gasolgrill bord' + 63 more and add internal links — 83 products.	Medium

Technical & performance

Products	Issue	Recommended action	Priority	Estimated impact
store-wide	Slow mobile performance PageSpeed mobile score 44/100.	Improve LCP/CLS: compress images, defer non-critical JS, use a CDN.	Medium	PSI 44/100
store-wide	Outdated front-end technology	Modernize the theme/markup; legacy layout hurts UX and SEO.	Medium
store-wide	Missing meta description	Add a homepage meta description to improve search click-through.	Low

Structured data

Products	Issue	Recommended action	Priority
8 AIRF-010, BRÖD-040, DISK-020 +5	Missing Product structured data	Add Product JSON-LD (name, image, offers) so the page is eligible for rich results.	High
38 AIRF-009, BADR-068, BRÖD-039 +35	Incomplete Product structured data	Add the missing Google-required Product properties.	Medium
96 AIRF-009, AIRF-011, BADR-067 +93	Missing recommended Product properties	Add brand, gtin and review/rating for richer results.	Low

Product images

Products	Issue	Recommended action	Priority
5 HAND-023, LJUS-069, MIXE-046 +2	No product images	Add at least 3 high-quality images (hero + detail + in-use).	High
87 AIRF-009, AIRF-010, AIRF-011 +84	Images missing alt text	Add descriptive alt text to every product image (accessibility + image SEO).	Medium
20 BADR-068, BRÖD-040, DISK-020 +17	Oversized product images	Compress and serve WebP/AVIF to cut page weight and improve LCP.	Medium
15 BORD-119, DUSC-112, FÖRV-098 +12	Too few product images	Show at least 3 images; more angles/context lifts conversion.	Low
7 AIRF-009, FÖRV-099, HAND-063 +4	Low-resolution product images	Use images at least 1000px on the long edge for zoom/retina.	Low

Product copy

Products	Issue	Recommended action	Priority
20 AIRF-010, BRÖD-040, DISK-020 +17	Missing product description	Write a unique 60-120 words description covering benefits, specs and use.	High
84 AIRF-009, AIRF-011, BADR-067 +81	Duplicate product description	Make each description unique — duplicated copy dilutes SEO and reads as boilerplate.	Medium
42 AIRF-011, BADR-067, BRÖD-041 +39	Thin product description	Expand to 60-120 words; thin copy underperforms in search and conversion.	Medium

Product attributes

Products	Issue	Recommended action	Priority
15 BORD-120, BRÖD-040, DUSC-112 +12	Missing GTIN/EAN	Add the manufacturer barcode (GTIN/EAN) — required for Shopping and enables market-data matching.	Medium
7 BADR-068, BORD-119, DISK-017 +4	Invalid GTIN check digit	Fix the barcode — the check digit fails, so Google Shopping will reject it.	Medium
20 AIRF-011, BADR-066, BRÖD-039 +17	Missing product attributes	Add brand / category to improve feed quality and filtering — 20 products.	Low

Traffic

Products	Issue	Recommended action	Priority	Estimated impact
store-wide	Estimated organic traffic ~8,400 estimated monthly organic visits (3rd-party estimate).	Connect GA4/Search Console for exact figures; grow via the SEO actions in this report.	Low	~8,400/mo (est.)

Margin — repricing

Products	Issue	Recommended action	Priority	Estimated impact
13 BADR-066, BRÖD-040, BRÖD-041 +10	Underpriced vs the Nordic market	Test raising toward 145–5 175 SEK; verified resellers support it — 13 products.	High	+283 364 SEK/yr

Per-product targets

The individual products the figure above is the sum of — each with its own target, so the total can be checked inside this report.

SKU	Product	Recommended action	Estimated impact
STEK-034	Kastrell Stekpanna 32 cm	Test raising toward 982 SEK; verified resellers support it.	+40 598 SEK/yr margin
KAST-029	Kastrell Kastrull 3 l	Test raising toward 1 122 SEK; verified resellers support it.	+35 834 SEK/yr margin
STEK-033	Kastrell Stekpanna 28 cm	Test raising toward 907 SEK; verified resellers support it.	+34 602 SEK/yr margin
GASO-013	Grillmark Gasolgrill 3-brännare	Test raising toward 5 175 SEK; verified resellers support it.	+31 400 SEK/yr margin
STEK-032	Kastrell Stekpanna 24 cm	Test raising toward 832 SEK; verified resellers support it.	+29 218 SEK/yr margin
SKOH-117	Boxly Skohylla Bänk	Test raising toward 653 SEK; verified resellers support it.	+15 646 SEK/yr margin
HAND-065	Frotté Handduk Badlakan	Test raising toward 145 SEK; verified resellers support it.	+15 577 SEK/yr margin
BRÖD-041	Brygga Brödrost Lång	Test raising toward 703 SEK; verified resellers support it.	+15 271 SEK/yr margin
VÅFF-048	Vaffla Våffeljärn Hjärtform	Test raising toward 1 036 SEK; verified resellers support it.	+14 398 SEK/yr margin
TVÄT-026	Tvättbo Tvättkorg 80 l	Test raising toward 378 SEK; verified resellers support it.	+13 172 SEK/yr margin
BADR-066	Frotté Badrumsmatta 50x80	Test raising toward 324 SEK; verified resellers support it.	+12 662 SEK/yr margin
SKÅL-080	Bordset Skål Set 4 st	Test raising toward 193 SEK; verified resellers support it.	+12 553 SEK/yr margin
BRÖD-040	Brygga Brödrost 4 skivor	Test raising toward 633 SEK; verified resellers support it.	+12 433 SEK/yr margin

Substitutes (out of stock)

Products	Issue	Recommended action	Priority	Estimated impact
7 DUSC-112, FÖRV-098, GASO-014 +4	Out of stock — data-backed substitutes available	Feature these alternatives on the product page while restocking to keep the sale.	Medium

Methodology & confidence

Items marked “candidate — verify” are best-effort leads, not guaranteed data.

Sources: DataForSEO, PageSpeed Insights, Icecat/GS1, national business registries.